PAID ADVERTISING: Executed a paid media strategy to grow brand awareness and increase engagement on social channels. CONTENT MARKETING: Directed content strategy to orchestrate a consistent brand message across digital channels. EMAIL MARKETING: Increased email marketing open rates by increased to 30% with click rates doubling to 20% through the smart use of content and A/B testing. LEAD GENERATION: Developed programs to identify and target the best prospects including lead qualification and lead scoring to drive the sales pipeline.
MENTORING: Significant experience in growing junior associates to excel within a company. INNOVATION: Lead corporate and departmental innovation programs. Both directly and in a matrixed organization. LEADERSHIP: Over 10 years experience in leading teams. Expertise in developing B2B Marketing strategies and Marketing technology platforms to drive brand awareness and customer experiences. Recognized as a future-forward, transformational pioneer in aligning technologies to drive business goals. Marketing and Technology leader with Financial Service industry experience in managing global teams and projects.
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